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The Good Design Award was given to the Naomi Uemura Adventure Center Donguri Base

The Japan Institute of Design Promotion (JDP) announced the results of the 2021 Good Design Awards on October 20, 2021. The Good Design Award is not a system to compete for superiority in design, but aims to make new “discoveries” through judging and “share” them with society to lead to the next “creation. This year, the Good Design Award was given to the Naomi Uemura Adventure Center Donguri Base, a facility that has reopened as a campground. The Naomi Uemura Adventure Center, which opened 25 years ago, had been suffering from a chronic decline in the number of visitors, but was recognized for its renewal based on the concept of linking adventure with a playground for children.

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