Orange, an outdoor store with its main store in Wakayama Prefecture, Japan, has sold a camping LED lantern called MIKAN on the crowdfunding site “Makuake” and it has become very popular with over 14 million yen in sales. The MIKAN is characterized by its shape, which looks like a retro incandescent lamp with a high design, the use of polycarbonate instead of glass for the lamp part to prevent it from breaking, and the remote control. Japanese campers prefer products that are not only highly functional but also well designed.