The blanket “LUGH” has been available for pre-sale on the Japanese crowdfunding site “Makuake” since October 5, 2021, and has gained popularity with sales exceeding 30 million yen. LUGH was also sold on Makuake in 2020, and this time, the second version of LUGH will be sold with a larger zipper size and new colors. The popularity of overnight stays in cars and winter camping is increasing in Japan, which may be the reason for its popularity.