Logos, a leading Japanese manufacturer of outdoor products and clothing, began a campaign from November 20 to 30, 2020, offering 10% off any purchase of 10,000 yen or more at Logos stores and online stores across Japan. Black Friday is the day after Thanksgiving Day (the fourth Thursday in November), a holiday in the United States. Since 2016, it has been used in Japan to stimulate consumption at this time of year, and Logos is following suit.